Family owned Hitam has created a formula for producing an efficient disinfectant liquid and has teamed up with a wipe manufacturer and Berry Superfos to achieve tremendous success selling disinfectant wet wipes in the practical 5.3 litres container, which is a special refinement of the popular Paintainer® pail.
Vincent Seita, CEO of Hitam, says he already knew Berry Superfos from other great packaging projects, and is impressed with the design expertise and level of innovation conveyed through the wet wipes container with dispenser lid:
“We discovered that the wet wipes container from Berry Superfos is outstanding,” he explained. “When the cap in the lid is sealed, the wet wipes are actually in an airtight container. This prevents evaporation in a way which surpasses our expectations and means that the wet wipes stay moist, fresh and useful for longer than in the packaging we previously used.”
Equally important, he continues, Berry Superfos also demonstrates leadership in sustainability.
“More and more people find clever packaging choices important, and so do we at Hitam. The wet wipes container is perfect for the circular economy as it is made solely of polypropylene: the lid, the fitted resealable cap and the container base. This means it is monomaterial, making it ideal for recycling, and recyclability has our support,” he commented.
In addition, the Berry Superfos container is durable, reusable and refillable. When a reel of 1,000 wipes is finished, it is easy to refill it with another reel. Each Paintainer® pail also provides space for more wipes than the former pack, meaning the ratio between plastic packaging and wipes has changed with the benefit of extra wipes, which reduces the need for plastic.
The wet wipes are now being sold via distributors to restaurants, cafés, bakeries, hotels and similar outlets in France and other European countries.