Under the brand name Kubber, Interpolychem will use Dow’s innovative technology to enable a flexible and sustainable packaging alternative to conventional containers currently available in the Russian and Eastern European markets. It aims to produce 200,000 packages per month in both 5l and 10l sized pouches.
“We are convinced that the Eastern European market is ready for new flexible and sustainable solutions. PacXpertTM Packaging Technology can enable our customers a transition to lighter and durable packaging, lowering their environmental footprint and helping them reach their sustainability goals,” said Ildar Saifullin, director of Interpolychem LLC. “We believe that PacXpertTM will help us to build a strong position in the packaging market and to expand the Kubber packaging applications. We intend to seek collaboration with multinational and local Brand-Owners”, continues Ildar.
“We are delighted to welcome Interpolychem into our PacXpert™ Packaging Technology licensee network. There’s a strong need for true sustainable alternatives to conventional packaging in the CIS and Eastern Europe regions and at Dow we were eager to find a company that shares our values when it comes to reducing our impact on the environment,” said Fabrice Digonnet, global leader for PacXpert™ Packaging Technology at Dow. “We’re looking forward to a long-term partnership and successful projects ahead.”
“We worked on the project for 3 years, selecting the right partner for a long time, actively cooperating with brand owners and fostering the market players to create the demand for this innovative technology. Now, when the license agreement has been signed, I hope that Russian consumers will be able to experience the benefits of the new packaging on the shelves," commented Alexander Kulik, Sales Director of Dow Packaging and Special Plastics in Russia and the CIS countries.
Since its launch Dow’s PacXpert™ Packaging Technology has enabled 100 flexible packs on shelves in a great variety of packaging applications, including automotive fluids, paint, food and household products, like cereals, juices, shower gels and laundry detergents.
