Being a trained chef himself, Rudolf Rehrl, founder and CEO of Aromica, wanted to create a product that not only delivered premium quality in terms of taste, but also excelled in terms of eco-friendliness. He founded Aromica after noticing an increased demand for high-quality spices among chefs: “As a chef, you are constantly looking for new and surprising ways to impress your guests. Unusual and premium-quality ingredients are an excellent source of inspiration. With our Aromica Tradizio line, we can now also satisfy customers’ growing demands for sustainability – with the potential to also sell our products in selected grocery stores,” says Rehrl. Currently, the Aromica Tradizio line, which features exotic organic spices such as opal basil and mountain pine from the Alps, is available in Italy, Austria and, most recently, Germany.
Cardboard and cork for a perfect match
Sonoco’s eco-friendly packaging ensures that the spices stand out from the competition on store shelves, retain their premium taste and quality, and thus appeal to professional chefs and passionate home cooks alike. Rudolf Rehrl is convinced that the collaboration with Sonoco has been an important factor in his company’s success: “We constantly seek to supply our clients with new and exciting high-quality products, without having to compromise on our promise of sustainability. With Sonoco’s help, we can deliver just that.” The rigid paper containers for Aromica Tradizio are manufactured at the Sonoco plant in Montanay, France. With a diameter of 73 mm, the cans consist of a variety of sustainable materials: the body has a thin, aluminium-free inner lining, allowing it to be recycled via the paper wastestream, while the reclosable cork lid can simply be sorted with the organic waste. This fits perfectly with Aromica’s holistic approach to sustainability: “We source our ingredients from independent local farmers following the natural harvest cycle and package it responsibly at the end. To me, that is sustainability thought through at each stage of the process,” says Rehrl.
A reliable partner for sustainability
Sonoco produces packaging for both global players and regional companies alike, and provides customised packaging solutions on every level. Francesco Giannolo, Sales Director Sonoco Consumer Products Europe, is excited about working with the German spice manufacturer: “Our collaboration with Aromica is a good example of Sonoco’s ability to supply packaging that perfectly fits each brand’s profile. We create packaging that is functional, eye-catching and in line with our customer’s vision. Working closely with Aromica, Sonoco developed innovative features for this highly dynamic company, thus boosting their growth journey”.
About Sonoco Europe
At roughly 70 operations across Europe, Sonoco provides customers with a wide range of consumer and industrial packaging solutions. Consumer goods packaging solutions include cardboard cans, drums, and luxury tubes (also called rigid paper containers) with a variety of closures; plastic packaging; packaging services; and graphics management. Sonoco’s industrial division produces a portfolio of cores, tubes, and spools made from highly engineered paperboard or plastic for use with paper, textiles and specialty films. The Sonoco Thermosafe unit offers customers temperature assurance packaging solutions for the transport of temperature-sensitive products such as pharmaceuticals and other biologics. Utilizing a range of packaging materials, technical disciplines, material science and manufacturing capabilities, Sonoco takes a holistic approach to providing customized solutions that meet customers’ unique needs. To learn more, visit www.sonocoeurope.com.
Founded in 1899, Hartsville, South Carolina-based Sonoco is a global provider of a variety of consumer packaging, industrial products, protective packaging, and displays and packaging supply chain services. With annualized net sales of $4.8 billion, the Company has 20,000 employees working in more than 300 operations in 33 countries, serving some of the world’s best known brands in some 85 nations. For more information on the Company, visit www.sonoco.com.