"Many people explain things that are complex in complicated terms. We, on the other hand, make it simple and as such better. Viewers will enjoy diving into a whole range of different topics with our experts and expanding their knowledge in next to no time." says Dr Christoph Schumacher, Department Manager Marketing and Corporate Communications at Arburg, to explain what motivated the creation of the new series of explainer videos. "If you know our products and services well, you can tap into their full potential. We are happy to share our expertise."
In terms that everyone can understand
The world is getting more digital, more networked and more complex all the time. The challenge lies in explaining the complex in a way that everyone can understand and putting relevant aspects and innovations in a nutshell. This is exactly what Arburg’s experts are doing right now by sharing their extensive expertise in the new series. The explainer videos are designed not only for customers but also for partners, interested members of the public and employees all over the world.
Professionally prepared information
In each episode, an Arburg expert explains a selected topic – with good humour, professionalism and in just three minutes. A "beacon" acts as a little helper, providing additional graphic information and making the topic even easier to understand. The videos will be hosted by Guido Marschall from plastics broadcaster Plas.TV. Additional information is provided via links to the Arburg website and product brochures, for example.
Getting started with the explainer videos and arburgXworld
The series kicks off with the "Explainer video about explainer videos", in which Dr Christoph Schumacher explains what the new format involves. In another episode, Stephan Reich, Department Manager IT Applications Development, delves into the digital customer portal arburgXworld. In the video, he explains how customers can easily and intuitively control the Arburg data world themselves and sharpen the senses of their networked machines for efficient industrial production. He also introduces viewers to the VirtualControl and Shop apps.
All explainer videos are available to view in the media library on the Arburg website (in German with English subtitles). The series will be an integral communication element at Arburg and more episodes are due to be added next year.