Digital events have come a long way during this period of coronavirus, as they offer people the opportunity to stay in touch in times of limited face-to-face meetings and also hold great potential for reaching a large number of people quickly, around the globe. "However, there is a serious risk that a flood of more or less well-designed digital events will quickly reduce interest," confidently Juliane Hehl, who as Managing Partner of Arburg is responsible for the marketing department. If quality and information content leave something to be desired, the interest of recipients will quickly wane.
First-class digital live event
"But this will certainly not be the case with arburgXvision," promises Juliane Hehl. "We will make sure that our format of a digital themed day will offer participants clear added value in terms of knowledge transfer, which they will not get anywhere else. There will also be a reasonable amount of entertainment, so people can really have fun learning with this infotainment."
Based on these requirements, Arburg has launched its new digital format, as described by Juliana Hehl: "With arburgXvision, we want to fully exploit the digital potential to present exciting topics in a practical, concise and above all entertaining way once a month." The company is setting up its own Arburg studio offering the full range of technical, equipment and infrastructure options especially for this purpose.
Expert knowledge in a nutshell
The company has already gained initial experience of complex digital formats during its successful Arburg Summit: Medical. However, the new arburgXvision series will not be focusing on industries or processes, but on specific subjects relating to the everyday life of plastics processors. The first three programmes, for example, look at quality, availability and sustainability. The respective topics will be presented by Arburg experts in a varied mix of expert presentations and clips, and then discussed interactively by allowing participants to ask their questions live. The events hosted by Guido Marschall will last about two hours.
And there's one new feature free of charge: the broadcast language will be German, but a second channel will offer simultaneous translation into English. You can find all information at www.arburg.com/info/arburgxvision, where you can also register for the event.
