Belgium-based Choco Yoco has developed a range of healthy yoghurt-based spreads, targeted at children and their parents. It is the first range in Europe to have Nutri-Score A, the highest nutritional score possible in the Nutri-Score system used in many European countries. Already available in more than 1,000 stories, Choco Yoco now has plans to expand even further throughout Europe.
An innovative product required an equally innovative pack, which is why the company selected the SuperLock® pot.
“I had my eye on the SuperLock® range for a long time and did not even consider other options,” explained Alex Helsen, Choco Yoco’s Managing Director. “Its high-quality look makes it a perfect match for our Choco Yoco concept. Further, consumers can re-purpose the pot, for example, as a cookie or fruit container after they have enjoyed the Choco Yoco spread.”
One of the other great characteristics of SuperLock® that makes it ideal for Choco Yoco and other food products, is its extremely low oxygen transmission rates which ensures that the spreads stay fresh for a long time on supermarket shelves. The pack is manufactured in polypropylene which is a recyclable material. The replaceable lid protects the contents once opened and allows portion control.
Great, healthy taste
The yoghurt-based Choco Yoco spreads are currently available in two flavours: chocolate and hazelnut. They have been very well received by retailers and consumers alike who appreciate their Nutri-Score A.
Nutri-Score is a nutritional rating system, used in many European countries, to help consumers make healthy food choices and choose the best product in its category. A (Green) stands for ’Good’ and E (Red) stands for ’To avoid’. Chocolate spreads on average get Nutri-Score D or even E, whereas Choco Yoco has achieved an A.
To obtain Nutri-Score A, Choco Yoco had to think outside of the box, explained Alex Helsen.
“Through my former experience as co-owner of a traditional chocolate spread factory, I noticed a high demand for healthier chocolate spreads,” he said. “But it was difficult to find tasty and healthy alternatives to the fat and sugar-based ingredients used in traditional recipes. With Choco Yoco, we have cracked the nut and created a pioneering yoghurt-based chocolate spread that is tasty as well as healthy. And now we have launched the SuperLock® pot which makes Choco Yoco highly visible on supermarket shelves.”
Continuing strong partnership
The strong partnership already established between Choco Yoco and Berry Superfos will be a critical part of the brand’s continued growth.
“We are delighted to work with Berry Superfos,” said Alex Helsen. “The company is a very professional partner who has helped us through the entire development process and given our product a personalised look. And thanks to the size of Berry Superfos, we have a packaging solutions partner to help us with our long-term growth in the European market.”