Tightening environmental regulations are challenging the automotive industry. Dinamica®, a sustainable and recyclable premium microfiber suede is providing comfort and luxury while supporting the automotive OEMs to achieve their ambitious environmental goals. Being a pioneer in sustainability for more than two dec-ades, the material is covering the interior of well-recognized recent car models by global OEMs like the Mercedes-Benz AVTR concept car, the Volkswagen ID.3 or the new Audi Q2.