Sustainably produced meat products in sustainable packaging: The new product line of the poultry sausage brand Gutfried by the Zur Mühlen Gruppe (Gutfried) is not only "organic", its packaging is also sustainable and was produced using recycled plastic. This innovative plastic packaging has now been presented by the participating companies Zur Mühlen Gruppe (Gutfried), BASF, SABIC and SÜDPACK. The special thing: Around two-thirds of the raw materials used for the packaging come from plastic waste, which is thus reconverted into valuable raw materials. In this way, the collaboration partners want to make a contribution to reducing waste volumes and conserving valuable resources.