Single-use plastics items serve many important functions in terms of health, hygiene, preservation and life extension of food products. Their ban and reduction by European authorities and consequently national authorities and brand owners & retailers, carried out quickly and superficially, are now already negatively affecting the environment. Decisions to switch away from plastics are made without considering the environmental impact of the substitute material chosen or whether there is an adequate collection and treatment infrastructure in place. The disconnection between reality and policy is growing every day.