With over 50 million inhabitants Colombia is the second-largest state in South America after Brazil and one of the most substantial growth markets on the continent. The country is characterized by the mountain peaks of the Andes that reach heights of almost 6,000 meters above sea level and its around 3,000 kilometers of coastline more or less equally distributed between the Pacific and Atlantic oceans. Colombia’s best-selling beverage producer is Postobón, a big player that exports its products to 27 different countries worldwide. Its vast and highly diverse portfolio not only includes water and soft drinks but primarily juice, teas, energy drinks, beer and coffee. In its role as contract filler the company also bottles Pepsi, Gatorade, Mountain Dew and Seven Up, for example, plus Lipton Tea and Heineken beers. Of its 71 facilities, 20 are production sites that accommodate more than 100 filling lines, 20 of which are used for PET bottles. The company’s two largest complexes are located in the capital Bogotá, a metropolis of ten million, and in Malambo, a suburb of Barranquilla in the north of the country, where a greenfield project designed to house a total of eleven lines was begun in 2018.
