Established in 1923, Tosama now produces more than 750 million tampons a year and is the second largest manufacturer in Europe, using mostly cotton and organic cotton. Already a user of standard SupaStrip® tear tapes across its range of tampons, Tosama was clear on the benefits they provided for easy opening, helping to remove the overwrap while still maintaining the hygienic seal.
Essentra’s team of in-house material and design experts worked with Tosama to provide a range of print options that incorporated specific brand imagery as well as maintaining the tapes’ continued performance as an easy opening device.
For example, Essentra’s sophisticated print capabilities allowed the designers to pick out particular brand names in a range of subtle pastel shades on a 5mm width tape, enhancing brand image and creating consumer engagement while at the same time making it clear where to open.
“Our move to printed SupaStrip has given us the perfect opportunity to enhance our brands by carrying a range of different designs and messaging,” said a spokesperson at Tosama.
“Essentra provided the best combination of price and quality for our printed tear tapes, all as part of the outstanding service we have always received from the company. We have been very pleased with the results.”
SupaStrip encourages brand loyalty by providing a positive, easy opening experience and provides additional brand owner value through the engagement delivered by each printed design, along with increased efficiencies during manufacturing.
Each SupaStrip tape is easily applied to the tampon packaging lines with Essentra’s applicators, and the incorporation of an easy-to-use tab cut makes it even simpler for users to remove the overwrap film.
Ian Beresford, Head of Marketing and Development at Essentra Tapes, said: “The ability to add a range of sophisticated print designs to the functionality of the existing SupaStrip tear tapes was a winning combination for Tosama.
“Our high-definition print delivers spectacular results and we are delighted to see them in the market, helping to promote brand image while avoiding any customer frustrations with the opening of packaging, which can severely impact a repeat purchasing decision.”
SupaStrip’s easy-opening properties also mean that knives or other sharp implements are removed from the opening process thereby minimising the risk of product damage and possible personal injury. Equally important, the tamper-evident nature of tear tape gives a clear indication if a product has been opened previously, providing a hygienic seal until used.